Bringing the user interface of music-making into the 21st Century, and changing the world... one note at a time.
In the late 1980’s, I tried to write insanely great code for the Mac and help others do so, too. When Windows swept through the Valley in 1991-2, I realized my great code would become worthless if the Mac platform sank. I became very interested in knowing how to spot winning platforms. Since Microsoft clearly knew how to make its platforms succeed, I joined its Systems Strategy Group. While designing and executing practical "technology evangelism" campaigns, I studied the theory behind the practice, eventually teaching mandatory "how-to" seminars to Microsoft's new evangelists. I left Microsoft in 2000, looking for a new industry to disrupt. When my wife quit her piano lessons after six months of diligent practice, saying that “music is just too hard,” I knew I’d found it. Hammering the Web relentlessly, I found a novel combination of old ideas which could make music dramatically easier to teach, learn, & play, more emotionally expressive, and expand the frontiers of tonality. This blog tells the story of my bringing those innovations to market.
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